The ideal man is a myth. His fragrance, a reality. Guerlain decodes men’s aspirations and creates for them a concentrate of ideal. The ideal cologne? It has the energy of citrus, the charm of fresh, masculine almond and the classic loyalty of a musk and vetiver blend. Three elements which will turn you into the ideal man: sought-out and much-coveted. The ideal bottle? Masculine, luxurious, distinguished. The box, with its bold twist of vibrant blue, comes equipped with a flash code that invites you into a digital universe. The bottle’s luminous matte white lacquer emphasises the purity of its minimalist design. The heavy cap, also in matte white, is resolutely masculine, its design recalling the world of watchmaking with a nod to the form of a classic winder.