"The ideal man is a myth. His fragrance, a reality. Guerlain decodes men_s aspirations and creates for them a concentrate of ideal. The ideal fragrance ? Smart, handsome, strong. Three adjectives, three accords for this fresh woody fragrance that will trigger your full potential. The ideal bottle? Masculine, luxurious and distinguished_ A mysterious pack, a graphic, black and white object, a flashcode as a door to a digital universe. The bottle _ square, facetted and streamlined, luxurious. Radical matte black lacquer side faces. A decidedly masculine, heavy cap that is also matte and borrows its guilloch_ detailing from the world of watchmaking. "